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Outbrain Expects 25% Revenue Hit As It Cuts Off Spammy Content Marketers

Source: Advertising Age, Nov 8 2012, 10:09am CST

Content-recommendation engine Outbrain is banning some of its biggest customers from buying web traffic through its service in a move that could eliminate up to 25% of its revenue, but which it hopes will build more trust with readers long-term. Ba ...

Continue reading on: Advertising Age

 
 
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28 weeks ago


Quote:
"Before that, the links that worked well were mostly sensationalist ones"


Source: Advertising Age

 
 
 
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