The 2015 Sports Illustrated Swimsuit edition has launched online. The print edition of the Swim 2015 Sports Illustrated feature goes officially on sale on Tuesday, but the magazine can be already found today as scans from the print edition have surfaced already online.
Sports Illustrated selected Hannah Davis as the 2015 Sports Illustrated Swimsuit cover model.
Hannah Davis is though not generating the most buzz on social media. She is not even in the Top 10 Sports Illustrated Swimsuit 2015 Models.
Besides the surprise pick of Hannah Davis as cover model, the Swim 2015 edition is featuring plus size models for the first time.
Another first is the Sports Illustrated Swimsuit Fan festival. The party takes place today in New York at 11am at the Herald Square. On Feb. 11 the swimsuit models including Chrissy Teigen and Lily Aldridge will rock Nashville.
Meet the seven first time Swimsuit edition models. You can vote again for the Rookie of the Year.
See below or immediate highlight from the just launched 2015 Sports Illustrated Swimsuit 2015 photos: Emily Ratajkowski
You can access the 2015 Sports Illustrated Swimsuit edition online at http://swimsuit.si.com/swimsuit.
Last year the Sports Illustrated Swimsuit edition celebrated its 50th anniversary. The special feature has been growing to become a huge online media event. The amount of content that Sports Illustrated is publishing online featuring the swimsuit models is staggering. Besides the photo spreads there are tons of videos and special features that keep you on the SI.com site for hours.
The Sports Illustrated Swimsuit franchise reaches more than 70 million people annually, and more men 18 to 34 than the Super Bowl. The iconic franchise now spans more than 20 product extensions in digital social, broadcast, publishing, mobile and consumer products, along with supporting a vibrant experiential marketing business. Since debuting in 1964 Swimsuit has become a pop-culture phenomenon and an established launching pad for successful careers in TV, fashion, business and film including those of Kathy Ireland, Cheryl Tiegs, Tyra Banks and Heidi Klum. All of Swimsuit’s product extensions are built upon a heritage of amazing photography and footage of gorgeous models and athletes from the most exotic locations in the world.